THE EARLY HUSTLER
ACCESS PASS

“Start before the competition even begins.”

Exclusive Pre-Season Coaching Call with Sandee + Team

What Is the 02100 Listing Challenge?

This is not another course or one-off training. The 02100 Listing Challenge is a 10-month accountability program where real estate agents commit to mastering one lead generation pillar each month — while also building daily habits in fitness and mindset.

Register during Black Friday weekend and unlock an exclusive live Pre-Season Coaching Call with Sandee and the 02100 Coaching Team. You’ll get insider prep strategies, the mindset reset you need before January, and a custom roadmap to hit the ground running when the challenge starts.

EARLY HUSTLER ACCESS PASS

Includes:

* Live Pre-Season Group Coaching Call (December)

* 02100 Prep Checklist (delivered instantly after registration)

* Early-access reminder for Challenge Onboarding

For agents who want to feel prepared, confident, and connected before the competition kicks off.

$450 Value – Free when you register by Cyber Monday!

HEAR FROM YOUR COACHES

SANDEE PAYNE

RYAN RIELL

DANNY BURGESS

SANDEE PAYNE

Sandee Payne is a powerhouse real estate leader who famously listed 100 homes in just 10 months—a feat that set her apart as one of the industry’s most driven and disciplined producers. As the founder of the Hustle to 100 movement and the Designed 2 Sell Real Estate Group, she blends proven systems with an authentic coaching style that helps agents scale their businesses without burnout.

Today, Sandee teaches others how to replicate her success by mastering productivity, building sustainable pipelines, and creating balance in life and business.

DANNY BURGESS

From Bartender to Top-Producing Realtor and Team Leader, Danny has built a powerhouse career across the San Francisco Bay Area and Sacramento regions. With multiple $100M+ years leading high-performance teams and consistent $30M+ personal sales, he’s a proven force in the real estate world.

But beyond the numbers, Danny is a proud dad of two, devoted husband, ultra-endurance athlete, and world traveler driven by curiosity and purpose. Stepping into the coaching space, he’s on a mission to help other driven professionals break through their limits and build big businesses — and lives — they’re truly proud of.

RYAN RIELL

Ryan Riell is a top producing agent, and the Senior Partner, and Director of Sales and Coaching at a top team in San Diego. He has built a proven framework for helping agents thrive in today’s post-NAR market, with a focus on securing listings, protecting commissions, and scaling production.

As both a high-producing agent and coach, Ryan has trained agents nationwide to increase listing appointments, run effective consultations, and win clients with value-driven strategies. His coaching style is direct, practical, and results-focused, equipping agents with systems, scripts, and KPIs they can implement immediately.

Beyond real estate, Ryan is a proud father of three little girls, and a devoted husband to his wife, Kristi. He’s also a veteran, and also leads multiple ministries and teams at his church in San Diego, carrying the same servant-leadership approach into his business and coaching. His mission is clear: to raise up confident, consistent agents who know how to dominate in a shifting market.

Frequently Asked Questions

WHAT IS THE 02100 LISTING CHALLENGE?

WHAT IS THE VISION OF THIS CHALLENGE?

The 02100 Listing Challenge is a 10-month movement designed to drive accountability, consistency, and listings. Agents will master one lead generation pillar per month, complete daily action steps, and commit to personal growth in fitness and mindset.

This program blends business strategies with holistic development, creating agents who are strong enough — in skills and discipline — to reach 100 listings.

WHAT DO YOU GET WHEN YOU JOIN?

10 Pillars of Lead Generation: Each month you’ll focus on one key listing strategy: SOI, Open Houses, FSBOs, Expireds, Farming, Circle Prospecting, Referrals, Online Leads, Vendor/Builders, and Social Media.

Daily Accountability: Complete daily non-negotiables in business, fitness, and mindset. No skipping, no excuses.

Weekly Group Coaching Calls: Each week a Challenge Coach will lead masterminds and provide onsite to improve skills & habits.

Weekly Milestones: Hit clear, trackable goals (open houses, calls, CMAs, social posts) and check in with reflection videos.

Monthly Master Speaker BONUS Calls: Hear from the industry’s MASTERS on Leveling Up & Playing BIG!

Monthly SOP Build: Walk away each month with a system you can run forever.

Community & Support: Join a network of 1,000+ agents nationwide who are in the trenches with you, cheering and pushing you forward.

Accountability Software: KPI Tracking and Daily Activity Log Check-Ins

Recognition & Rewards: Earn points, badges, swag, and milestones along the way. Top performers are spotlighted monthly, and all completers are recognized at the finish line.

National Visibility: Every participant shares their journey online — amplifying your accountability and your personal brand & EARN REFERRALS from other 02100 Challenge Team Mates.

WHY JOIN THE CHALLENGE?

Build the discipline most agents never master.

Learn and implement the systems that generate listings consistently.

Grow in mindset and health alongside your business.

Be part of a national movement that will change the way real estate agents approach accountability.

WHO IS THE CHALLENGE FOR?

Agents who are:

Serious about scaling their listing business

Ready to be coached and held accountable

Not afraid of hard work, high standards, and big goals

HOW DOES THIS CHALLENGE WORK?

1. Commit Fully

Decide now that you’re going all-in.

No halfway participation—this is for serious agents only.

2. Points & Milestones

Every action you take earns points (calls, open houses, follow-ups, social media touches, etc.).

Points unlock swag, giveaways, and milestone rewards.

Track your progress and measure your growth in real time.

3. Weekly Execution

You’ll get weekly action steps and accountability.

The challenge is designed around proven lead-gen strategies (sphere of influence, open houses, FSBOs, expireds, circle prospecting).

Each week builds into the next, creating compound momentum.

4. Community & Support

You’ll be in a group of like-minded agents pushing for the same goal.

Weekly masterminds, accountability check-ins, and shared scripts/templates keep you on track.

WHY DOES THIS CHALLENGE WORK?

Proven system: Born from my own experience taking 100 listings in 10 months.

Accountability: No hiding. You’ll be tracked, scored, and supported.

Rewards: Tangible incentives keep you moving even when the grind gets tough.

Pipeline security: By the end, you’ll have a repeatable listing system that doesn’t depend on the market.

WHAT ARE MY EXPECTED OUTCOMES FROM PARTICIPATING?

Mastered 10 lead generation strategies.

Completed 10 fully built SOP playbooks.

Installed the habits and systems that fuel consistent listings.

Built the discipline to sustain success well beyond the challenge.

Testimonials

A BIG Thank you to Sandee Payne for her commitment to follow thru with us as we navigated the last 12 months of life in building our businesses!

Today as I was 3-hole punching the last section and placing it into my 2025 Hustle Challenge booklet, I was reflecting on all the TOPICS we have touched on over these months. Some, were good reminders of what I already knew, old tips/new tips, but also great ideas for down the road in my business.

Can't put a price tag on the valuable content in this binder! So let's give SANDEE a BIG thank you for all of this valuable material and encouragement that helps us build our business!!!

Janet Arns

Sandee has a gift for pulling back the layers and showing you how everything really works—the structure, the systems, the marketing, and most importantly, the mindset. Even after 15 years in real estate, I found myself learning and growing in ways I didn’t expect. Her clarity and step-by-step approach gave me exactly what I needed.

The results speak for themselves: I went from averaging 50 listings a year to listing 72 properties as a solo agent—all thanks to the structure and focus Sandee helped me create.

This isn’t just a program for new agents. It’s for every agent, at any level, who wants to sharpen their skills and truly grow their business. Sandee’s encouragement, expertise, and accountability are second to none. Honestly, I’d encourage going through it twice—you’ll uncover new insights each time.

Sandee doesn’t just coach; she inspires, motivates, and equips you to perform at your very best. If you’re ready to level up your business, you couldn’t ask for a better leader in your corner.